Glossary Of Printing And Graphic Design Terms

May 25, 2020


Welcome to the comprehensive glossary of printing and graphic design terms, brought to you by KGR Web Design. In the ever-evolving world of website development, it's essential to familiarize yourself with the terminology and concepts that are commonly used in the industry. Whether you are a business owner looking to have a professional website or a professional in the field, this glossary will provide you with the knowledge you need to communicate effectively and stay informed.


Typography is a fundamental aspect of graphic design. It involves the arrangement and presentation of textual content in a visually pleasing and readable manner. Various terms are associated with typography, such as font, which refers to the design of a set of characters. Understanding typography is crucial for creating visually appealing websites.


A font refers to a specific set of characters with a consistent design and size. Fonts can have different styles, such as bold, italic, or regular. Choosing the right font is crucial as it contributes to the overall aesthetics and readability of the website.


Kerning is the process of adjusting the space between individual characters. It ensures that the spacing between letters is visually pleasing and enhances legibility. Proper kerning creates a harmonious visual flow and prevents awkward gaps between characters.


When it comes to printing, understanding the terminology is essential for ensuring accurate communication with printing service providers and achieving the desired results. Familiarize yourself with the following terms:


Resolution refers to the number of dots per inch (DPI) in an image. It determines the level of detail and sharpness of printed materials. Higher resolution results in clearer and more defined images.


CMYK stands for Cyan, Magenta, Yellow, and Key (Black). It is a color model used in professional printing to reproduce a wide range of colors. Understanding the CMYK color space is crucial for ensuring consistent and accurate color representation in printed materials.

Color Theory

Color plays a vital role in graphic design and website development. Understanding color theory enables you to create visually appealing and impactful designs. The following terms related to color theory will enhance your understanding:


RGB stands for Red, Green, and Blue. It is an additive color model used for digital displays. Understanding RGB enables you to create vibrant and visually striking designs for websites.

Complementary Colors

Complementary colors are pairs of colors that are opposite each other on the color wheel. When used together, they create contrast and visual interest. Understanding complementary colors will help you create visually appealing designs that catch the viewer's attention.

Layout and Composition

The arrangement and composition of elements within a design greatly impact its overall effectiveness. Mastering layout and composition techniques is crucial for creating visually pleasing websites. The following terms will provide insight into this aspect of design:


Whitespace, also referred to as negative space, is the empty space between elements in a design. It allows for better organization and readability by providing visual breathing room. Effective use of whitespace helps create a balanced and harmonious composition.


A grid is a system of vertical and horizontal lines that assist in the alignment and positioning of design elements. Using a grid ensures consistency and structure throughout the design, resulting in a visually pleasing layout.


With this comprehensive glossary of printing and graphic design terms, you are now equipped with the knowledge necessary to navigate the world of website development. Understanding these terms will enable clear communication with professionals in the field and help you make informed decisions regarding your website's design and development. Stay informed and keep exploring the exciting world of printing and graphic design.

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